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This is the social currency wheel, as per the 2010 study by ..
🕑 Added 2021-11-03 05:48:17 +0000 UTC This is the social currency wheel, as per the 2010 study by Vivaldi Partners, who define social currency as the extent to which people share info about a brand in their everyday lives. The six drivers of social currency ask the following community-related questions: - AFFILIATION: What share of brand users has a sense of community? - IDENTITY: How many of brand users can identify with other users? - INFORMATION: How many brand users feel they exchange fruitful information with others? - CONVERSATION: What share of brand users recognizes and stirs buzz? - UTILITY: How many brand users derive value from interacting with other users? - ADVOCACY: How many brand users stand up for the brand? Brands with more “positive answers” have a stronger social currency 💰 Any questions, feel free to DM me!
